Before you write for MailChimp, it’s important to think about your readers. Though our voice doesn’t change much, our tone adapts to our users’ feelings. This guide will show you how that works.
In order to achieve the ultimate goals of a web content strategy, the finer details need to be considered. Voice and tone strengthen brand image, while our processes build solid brand identity. Keep language clear and concise and you’ll find that users and search engines reward you for it. Wear a White Hat. Structure content correctly and wrap it in metadata and you’ll pave the way for a richer user experience. Find a way for your users to share their stories with you, and you’ve successfully reinforced a solid online content strategy foundation.